Do you ever wonder where your website traffic really comes from?
You share your links everywhere—social media, emails, ads—but when someone visits your site, it’s hard to know which link worked.

The solution? UTM tagging.
UTM tags let you track exactly where each visitor came from. It’s one of the easiest and most powerful ways to improve your marketing.

What is a UTM Tag?

UTM stands for Urchin Tracking Module. That name might sound technical, but don’t worry—it’s just a piece of text added to the end of a URL.

Here’s what it looks like:

Let’s break it down:

• utm_source=facebook → tells you the platform (Facebook)

• utm_medium=social → tells you the type of traffic (social media)

• utm_campaign=summerpromo → tells you which campaign it belongs to

These tags send information to your analytics tool.
So instead of just seeing a visitor came “from social,” you’ll know which post or which campaign they clicked on.

Why Should You Use UTM Tags?

They give you clarity.

You’ll know if people came from your Instagram Story, a newsletter, or a paid Google ad.

They help you improve.
Once you see what brings results, you can focus on what’s working—and stop wasting time on what’s not.

They make reporting easier.
You can measure campaigns and show your boss or client exactly where traffic and sales came from.

Where Can You Use UTM Tags?

You should use UTM tags in any link that leads to your website and is shared outside of your site.

Common examples:

• Social media posts and stories

• Facebook, Instagram, TikTok, or X (Twitter) ads

• Google Ads and YouTube video descriptions

• Email newsletters

• Affiliate links

• Banner ads

• Influencer posts

• Press releases

• QR codes on flyers or packaging

Each of these can get its own UTM tag.
That way, you can track which channel and which content works best.

How to Create a UTM Link (Step-by-Step)

The easiest way is with Google’s free tool: Campaign URL Builder

1. Go to the tool:
   https://ga-dev-tools.google/campaign-url-builder/

2. Enter your website URL
   This is the page you want to link to, like:
   https://yourwebsite.com/pricing

3. Fill in the campaign fields:

   • Campaign Source (Where traffic comes from – e.g., facebook)

   • Campaign Medium (Type of traffic – e.g., social, email, or cpc for ads)

   • Campaign Name (The campaign name – e.g., july-launch)

   • (Optional) Campaign Term and Content – great for A/B testing ad versions

4. Copy the final URL
   The tool will generate a long link with your tags added. It might look like this:
   https://yourwebsite.com/pricing?utm_source=facebook&utm_medium=social&utm_campaign=july-launch

5. Use it in your campaign
   Paste that URL into your Instagram bio, email button, or ad destination.

Other Tools for Creating UTM Links

Besides Google’s builder, here are some alternatives:

Free Tools:

• Bitly – Shorten UTM links and track clicks

• UTM.io – Easy-to-use dashboard for teams, free version available

• Buffer – If you schedule posts, Buffer can help manage UTMs

• CampaignTrackly (Free tier) – Drag-and-drop UTM builder

Paid Tools (More Features):

• UTM.io Pro – Tag templates, team collaboration, branded URLs

• CampaignTrackly Pro – Link tracking, auto-tagging for teams

• Hootsuite – Includes UTM parameters in scheduled posts

• HubSpot – Includes full tracking features if you’re using it for email or CRM

Examples: UTM Tags in Action

Here are a few quick examples of how to use UTM tags in common marketing channels—like social media, emails, and ads—so you can see exactly how to apply what you’ve learned. Each one shows how to tag your links clearly and consistently for better tracking in Google Analytics.

Social Media UTM Tag Example:

Let’s say you’re promoting a blog post on LinkedIn, Facebook, and Instagram. Create three links:

• Facebook:
  utm_source=facebook&utm_medium=social&utm_campaign=bloglaunch

• Instagram:
  utm_source=instagram&utm_medium=social&utm_campaign=bloglaunch

• LinkedIn:
  utm_source=linkedin&utm_medium=social&utm_campaign=bloglaunch

This lets you see which platform brought more traffic to the post.

Email Newsletter UTM Tag Example

You send a monthly newsletter. You want to know if people clicked the «Read More» button.

Use a link like:
utm_source=newsletter&utm_medium=email&utm_campaign=july-newsletter

You can even track which section of the newsletter they clicked by using utm_content=top or utm_content=bottom.

Paid Ads UTM Tag Example:

Running two different Facebook ads? Tag each one differently:

• Ad 1:
  utm_source=facebook&utm_medium=cpc&utm_campaign=summer-sale&utm_content=video-ad

• Ad 2:
  utm_source=facebook&utm_medium=cpc&utm_campaign=summer-sale&utm_content=image-ad

This helps you compare which ad creative performs better.

Best Practices for UTM Tagging

• Stay consistent.
  Use the same spelling and lowercase for all tags. (email not Email)

• Keep it short and readable.
  Especially for campaign and content tags.

• Don’t overuse tags.
  Only tag external links. Never tag internal site links (it messes up your reports).

• Use a URL shortener if needed.
  UTM links can be long. Use Bitly or a branded short domain if you’re sharing them in public posts.

• Track in Google Analytics:
  Go to Acquisition > Campaigns > All Campaigns. You’ll see all traffic grouped by your tags.

Final Thoughts

UTM tags aren’t just for tracking—they’re for clarity.

They show you exactly which posts, emails, and ads are pulling their weight. Instead of wondering what’s working, you’ll know. No more vague traffic sources. No more wasted spend.

If you’re running campaigns, even small ones, and not using UTM tags, you’re flying blind.

This is your chance to fix that.
Build the habit once. Use it everywhere.
And finally get the data you’ve been missing.

Without a strong online presence, your small business is unlikely to reach the success you envision. Everyone enters the business world with clear goals: establish a market presence, make a profit, and gain loyal customers. However, in the face of rapid technological advancements, the strategies to achieve these goals are constantly evolving. With numerous strategies to try and trends to capitalize on, navigating this landscape can be challenging.

One constant remains: the need to enhance your business’s online presence. Without proper guidance, you might find yourself making poor decisions. To help you navigate this path, we’ve compiled a list of practical tips to improve your small business’s online presence.

Understanding the Importance of Online Presence

Having an online existence is not synonymous with having a strong online presence. While setting up your online profile is a good starting point, there’s more to it.

A robust online presence combines your online activities, search engine rankings, and public engagement. Essentially, it impacts both your visibility and credibility.

Why is this so crucial?

Firstly, a strong online presence helps people discover your brand, offering you the chance to showcase your products and services to a broader audience. Secondly, businesses that are easily found online are more likely to gain customer trust, a vital ingredient for success. Moreover, a strong online presence means marketing your business 24/7, every day of the week.

In summary, fostering good business-client relationships, building brand awareness, and establishing a great reputation are impossible without a strong digital presence.

Tips for Boosting Your Online Presence

Randomly attempting various strategies rarely yields the desired results. Instead, follow these tips to enhance your digital presence. Don’t leave things to chance—take control.

Maximizing the Effects of Your Website

Having a website is a great start, but maximizing its impact is crucial for enhancing your online presence.

First, focus on design. Ensure your website is fast, engaging, responsive on mobile devices, and easy to navigate. Regularly update your content to encourage repeat visits.

Next, invest in SEO. SEO is your free ticket to the first page of Google. Conduct proper keyword research, optimize your content and images, and engage in link building. Stay updated with industry developments and follow best SEO practices to boost your online presence.

Targeting more keywords is impossible with just your core website pages. Hence, you need a blog. A blog helps you appear in more search results, reach wider audiences, connect with your audience, and establish your brand as an authority in your industry.

Bonus Tip: Get the Right Domain Name

Choosing a good domain name is essential for maximizing your website’s impact on your online presence. A personalized domain name enhances credibility and trust with your audience. Unlike third-level domains, a custom domain demonstrates professionalism and commitment, making visitors more likely to trust and engage with your brand.

A personalized domain with the right extension can significantly boost your brand identity. The .ME extension, for example, conveys openness and a willingness to form intimate relationships with your customers, setting your brand apart. The .ME extension makes your small business appear more approachable, helping you build stronger connections with your audience.

Consider these successful small businesses using the .ME extension:

• Themify.me: Offers WordPress themes and plugins, creating a memorable and personal brand identity.
• Heylink.me: Helps users manage and monetize their social media bio links, demonstrating the effectiveness of the .ME domain in building a trustworthy and user-friendly brand.

By choosing a personalized .ME domain, you enhance your brand identity and showcase who you are and what you stand for.

Stand out online with your own .ME domain, now just $8.49 for the first year. 

Leveraging Social Media

Social media is ubiquitous, and leveraging it is essential for enhancing your online presence.

Quality matters more than quantity. Instead of spreading your presence across all social media platforms, choose the ones your audience uses. Facebook and Instagram remain popular, but consider LinkedIn, YouTube, and TikTok as well.

Cultivating a quality audience is crucial. Target those who can genuinely benefit from what you offer. Post engaging content to increase likes and comments, and enhance shareability by appealing to emotions rather than logic. Use emotional phrases, emojis, and compelling images in your captions.

Keep your accounts active. Regularly share posts, respond to comments and direct messages, and share content from other sources to keep your audience engaged.

Making Use of Online Listings

Creating listings in online directories increases exposure and helps new customers find you easily. Listed sites tend to receive more backlinks, essential for your SEO strategy.

Google My Business is the top choice for online directories, but also consider Yelp, Bing, and others. Apart from getting your information out there, create a comprehensive review strategy to boost your digital presence and credibility. Regularly update listings and monitor reviews.

Enhancing Online Presence With Paid Advertising

Paid advertising is a powerful strategy for building an online presence. It quickly places you at the top of search results for certain keywords and ensures your presence on social media platforms and websites your potential customers visit.

Invest in search ads, social media ads, Google Local Service ads, and more to claim your share of the internet. Use retargeting ads to appear in front of people who have previously shown interest in your business.

Making Your Brand Memorable With Video Marketing

People find video content more engaging than text, and it is more likely to be remembered and shared. To enhance your digital presence and make your brand more memorable, invest in video marketing.

Create a YouTube channel and share relevant content. Embed videos in your blog posts and social media posts. Share stories on social media platforms and consider hosting live streams. These strategies will boost your visibility and brand recognition.

Conclusion

For small businesses, a strong online presence is the backbone of success. Take the time to get it right. Utilize your website, social media platforms, and online directories. Leverage paid advertising and reap the benefits of video marketing.

Most importantly, be patient and consistent. Perfection takes time.

Ready to create a website and start building your online presence? Get your perfect web hosting plan with Chemicloud today!

Ready to jump-start your web hosting business and start reselling domains? Then you have come to the right place. WHMCS is here to provide easy-to-use automation tools that will take your enterprise to the next level. This guide will walk you through everything from becoming a domain reseller to automating domain renewals, transfers, and other tasks. 

Let’s dive in and explore how you can leverage WHMCS for maximum success when reselling domains.

What is Domain Reselling?

Domain reselling involves buying domain names from a domain registrar and then reselling them to customers for a profit. As a domain reseller, you don’t need to create or manage the domain names yourself; instead, you act as a middleman between the registrar and the end customer.

Let me provide a real-world illustration of this idea: When your domain registrar lets you resell .com registrations at $9.95, you can raise the price to $15.95 and generate an extra $6.

For those in the domain reselling business, customer service and efficient billing are among the most important aspects. Several domain registrars provide tools to simplify managing these business areas; such tools include customer management systems and white-label billing solutions. This can help manage relationships with your customers, invoicing, and providing any needed support regarding domain names you’re selling.

How to Get Started with Domain Reselling

Domain reselling is a great way to make money online and is easier than you might think. With the right knowledge and resources, anyone can start domain reselling. 

1. Register a Domain Name – First, you’ll need to register your domain name. This will be the main website for your business, and customers will use it when they want to purchase domains from you. Make sure that your chosen name is easy to remember and relevant to what you do as a domain reseller.

2. Purchase a web hosting plan  – Once you have secured your domain, the next move is to arrange web hosting. Simply put, web hosting is like the land where you build your house. The land is the space on the Internet where you store your website’s files. Typically, web hosting service runs on a physical server owned by a web hosting company, such as ChemiCloud. When you sign up for a web hosting service, you rent a small piece of space on that server.

ChemiCloud offers all the goodies you’ll need if you’re looking for options, from buying a domain to reseller hosting plans. What’s more, we’re proud to be the only company to offer a free domain for one year when you purchase any of our web hosting plans.

3. Becoming a Domain Reseller – To become a domain reseller, you must typically sign up with a domain registrar offering domain reseller programs. The registrar will provide you with a reseller account, giving you access to their domain registration system. You can then purchase domain names at a discounted price and sell them to your customers at a markup.

4. Getting started with Domain Reselling – Beginning domain reselling may seem overwhelming, but it’ll be much more straightforward once you become acquainted with the fundamentals and gain familiarity with WHMCS.

Now let’s explore the benefits of using WHMCS for domain reselling. 

Benefits of Using WHMCS for Domain Reselling

WHMCS is a powerful automation software solution for domain resellers. WHMCS provides the tools to manage and expand your domain reselling business successfully. WHMCS offers automation features, customer support tools, and much more that make it an ideal choice for those looking to get into domain reselling.

One of the most significant advantages of using WHMCS is its automation capabilities. Automated billing allows customers to be billed regularly without any manual effort from you or your staff, thus freeing up time and resources. This eliminates time-consuming tasks like manually invoicing customers monthly or sending out reminder emails when payment is due. Automated provisioning can save time and money by quickly setting up new accounts without manual input.

Other essential features are worth being mentioned: 

• Real-Time Availability Checking – Check domain availability using real-time polling of WHOIS services and registrar APIs
• Automated Renewals – Automatically invoice for renewals and trigger renewals with domain registries when customers pay you
  Domain Syncing – Daily synchronization of domain due dates and status, as well as auto-detection of transfers away
• Free Domains – You can bundle domain registration for free with specific hosting packages
• ID Protection – Offer your customer’s ID Protection as an additional paid add-on. 
• Domain Search – Integrate domain availability checking and searching directly into your website.
• Self-Management Portal – Allow customers to manage every aspect of their domain registration with you via the self-service client portal

Test-drive the leading web hosting automation platform using this WHMCS demo install. Log in at this URL and explore the power of WHMCS using the demo credentials on the login page. 

Overall, there are many reasons why using WHMSCS makes sense when starting in domain reselling. Automation capabilities save time and money while providing excellent customer service via built-in ticketing systems and live chat functions, helping ensure smooth sailing throughout the entire process. This makes WHMSCS an ideal selection, no matter the magnitude or breadth of the venture.

Next, we will explore the process of starting WHMCS and reselling domains. 

Getting a WHMCS License

Before you can get started, you need to purchase a WHMCS license. WHMCS licenses are available on the official WHMCS website and come with different pricing and features. Also, it’s essential to know that there are two types of licenses:  branded or unbranded WHMCS. 

The license you choose will depend on your web hosting business size. There are multiple WHMCS licenses available for purchase:

• WHMCS Starter License: This is the starter license of WHMCS, designed for small web hosting companies just starting. It is a branded license on which you can have up to 250 active clients.
• WHMCS Plus License: This is the starter license of WHMCS, designed for small web hosting companies just starting. It is an unbranded license on which you can have up to 250 active clients.
• WHMCS Professional License: This license is designed for medium-sized web hosting companies that have outgrown the Starter License. It is an unbranded license on which you can have up to 500 active clients. 
• WHMCS Business 1000 License: This license is designed for large web hosting companies requiring more scalability. It is an unbranded license on which you can have up to 1000 active clients.
• WHMCS Business 2500 License: This license is designed for large web hosting companies requiring more scalability. It is an unbranded license on which you can have up to 2500 active clients.

The following license tiers are Business 5000, Business 10000, to Business Unlimited. 

WHMCS License: Branded or Unbranded?

There are two types of WHMCS licenses available: branded and unbranded.  Let’s go through each type of license and find out the difference between each type of license.

What is a WHMCS Branded License?

A branded WHMCS license will show the link “Powered by WHMCompleteSolution” on your WHMCS installation at the bottom of every client area page. So, clicking on this link will direct visitors or users to WHMCS’ website.

WHMCS Starter is a branded type of license. It will allow you to use it for up to 250 Clients and include WHMCS Branding.

What is a WHMCS Unbranded License?

An unbranded WHMCS license, on the other hand, will not include the “Powered by WHMCompleteSolution”  on pages of your WHMCS installation.

Plus, Professional and Business are the unbranded type of licenses.

What’s the difference between Branded and Unbranded WHMCS Licenses?

As you can see, there’s not much difference between branded and unbranded WHMCS licenses.  All licenses are fully templated, so you can customize the appearance and set your logo for the public pages and for the emails.

How about getting a free WHMCS license?

While most providers of domain reseller programs offer a control panel where you can log in, manage domains, or register new ones, they may not offer the tools you’ll need to automate these functions so you can offer the same level of service to your customer. This includes offering free licensing for automation platforms like WHMCS, which works with most domain reseller platforms, and giving your customers access to a front end to purchase new domains and manage their existing ones. 

You usually must pay top dollar to obtain a WHMCS license. However, we’ve got you covered if you’re a ChemiCloud customer! We offer a free WHMCS license with select reseller hosting plans.

Now, the only thing remaining is – How do I install WHMCS, go through the setup wizard, and how to configure domain registrars and pricing in WHMCS?

Not to worry! This tutorial was built with you in mind and will answer all those questions and then some! By the end of this guide, you can automate your domain reselling business like a WHMCS Pro!

Now, make a pot of coffee or tea, whichever you prefer, grab a snack, and let’s do this!

Installing WHMCS

Before going further with the WHMCS installation, we assume you already have an active reseller hosting plan with cPanel as the control panel. If you’re looking for options, check out our reseller hosting plans.

WHM/cPanel is bundled with every plan and provides an intuitive interface to help you manage websites. Also, our Softaculous 1-click app install makes it easy to get started with the app you love.

To install WHMCS in cPanel, using Softaculous, you can follow the steps below: 

1) Log into your cPanel account.

2) Scroll to the Softaculous section and click the Softaculous Apps Installer icon. 

3) In the Softaculous dashboard, you’ll have a list of top apps. Look up WHMCS and click on the Install button. 

4) Now, it’s time to choose a protocol for your WHMCS install.

If your site has an SSL installed, then you would use HTTPS. The HTTP protocol will be accepted if your site doesn’t use an SSL.

5) Next, you’ll need to set the Directory in which WHMCS will be installed. E.g.:

• Please type billing to install WHMCS in a subfolder such as “billing” (https://domain.tld/billing).
• If you want WHMCS to be installed on https://domain.tld, leave the “In Directory” field empty.

6) Next, you will need to fill out the details of your WHMCS installation:

Site Settings:

• Company Name: Type in the name of your company
• Admin Folder: Type in the name of the folder that you’d like to use for the administrator panel description. I advise using a different name and not the default “admin” for improved security.
• Company Email: Type in the email address for your company
• Valid License Key: Type in the WHMCS license. If the license was purchased through us, search through your emails and see the welcome email sent to you once the WHMCS license was issued.

Admin Account:

In this area, you must enter the login details you’d like to use for your WHMCS admin panel. Please make sure to use a strong password and a personal email address to which you have access.

Advanced Options:

We advise you to leave the advanced options that are configured by default for the database. You can enable auto-updates from this area for your WHMCS version, theme, and plugins.

7) When ready, scroll down and hit the Install button.

In a few moments, you will see the message that WHMCS has been successfully installed.

That’s it! You can now go ahead and log into your WHMCS Dashboard. 

Once logged in, you’ll be presented with the Getting Started Wizard modal. This tool will walk you through the initial configuration of WHMCS. If the wizard does not appear, it can be opened manually via the Help menu > Setup Wizard.

Configuring Domain Registrars in WHMCS

Step 1) First, log in to your WHMCS Admin. Once logged in, click the wrench in the top right corner, then click System Settings.

Step 2) Once the System Settings panel loads, use the search feature at the top of the page to search for domain; then when the results load, click Domain Registrars.

After linking your Domain Reseller Account to WHMCS, there are a few Domains settings that you should check out. These settings can be easily enabled in WHMCS → System Settings → General Settings → Domains tab. 

The Domains tab allows you to configure how WHMCS registers and renews domains. 

Please find below a few Domains settings that require your attention: 

 

• Domain Registration Options: By deselecting these options, the corresponding choice will be taken off of the order form. For instance, should you not want customers to transfer domain names to you, simply uncheck the box, and it will no longer appear on the form. Moreover, when all selections are unchecked, the Choose a Domain domain checker will also be eliminated from the default template homepage.
• Enable Renewal Orders: By activating this feature, customers will be able to view domain renewal options in the customer area and a separate renewal category within the shopping cart. This allows them to renew their domains at any time. On the other hand, should this feature be deactivated, clients can only renew their domains once an automated invoice has been generated.
• Auto Renew on Payment:Enabling will renew domains automatically at the registrar(s) you use when the renewal invoice is paid.
• Auto Renew Requires Product: When this setting is enabled, domain names that have a Recurring Amount of 0.00 will only be renewed when there is an associated service under the same client which has the same domain name and a due date coming up. Should there be no such service, then the renewal process for that particular domain will not take place, and an error email titled «Free Domain Renewal Manual Action Required» will be sent to administrators.
• Allow IDN Domains: Tick this box to enable domains with any characters, including UTF-8. However, leaving it unselected restricts clients to use only a-z and 0-9 in domain names within WHMCS.
• Domain Grace and Redemption Fees: By activating the Domain Grace and Redemption Grace Periods, customers can place renewal orders for domains even after the expiry date. The cost of these renewal orders is determined by the grace/redemption pricing scale as pre-set at Configuration () > System Settings > Domain Pricing or Setup > Products/Services > Domain Pricing – before WHMCS 8.0. Thus, making it possible for clients to renew their domains with ease and peace of mind.
  When this option is disabled, domain renewal invoices will be canceled upon the domain passing the expiration date.
• Default Nameservers: When ordering a standalone domain, the default nameservers should be specified within these fields. These tend to correspond to your own or those of an external DNS administration service (for example, your domain registrar).
  When a domain is ordered along with the hosting service, you will need to set the appropriate nameservers. This can be done by navigating to Configuration → System Settings → Servers.
  
• Default Contact Details: When you select Use Clients Details, their information will always be used for registration. However, should you uncheck this option and provide your contact data in those fields below, it will be used as Billing, Administrative, and Technical contacts instead.

Configuring the Domain Renewal Notices in WHMCS

You can change the interval at which WHMCS sends domain renewal reminder notices at Configuration → System Settings → Automation Settings

In general, WHMCS dispatches at least theree domain renewal warnings before expiration and another one afterward. It is possible to manage the timing of a domain’s expiration date by sending both preceding and follow-up reminders. Alternatively, it can be disabled altogether.

These settings interact with the Domain Synchronisation settings in the section below. Specifically, make sure to note the Sync Next Due Date value, as this moves the Next Due Date forward, which determines when to send renewal notices.

Customizing the Domain Renewal Notice Email Templates in WHMCS

Two email templates are used for domain renewal notices:

• Upcoming Domain Renewal Notice – Used for notices sent before the domain’s Next Due Date
• Expired Domain Notice – Used for notices sent after the domain’s Next Due Date (if the domain remains unrenewed)

You can easily customize renewal notice emails at Configuration → System Settings → Email Templates 

From understanding what makes up a good domain name to register it correctly – we’ve got all the information needed so you can choose a domain name wisely.

Understanding Domain Names

Domain names come in several varieties, such as generic top-level domains (gTLDs), country code top-level domains (ccTLDs), new gTLDS and sponsored TLDs (sTLDs).

Generic TLDs include .COM, .NET, .ORG., while ccTDLs are two-letter codes that represent countries like .US for United States or .UK for United Kingdom. New gTLDS include popular options such as .APP. 

Gaining control of your website’s online presence, branding efforts, and professional look can all be achieved by having your own domain name. Having your own domain name makes it simpler for customers to contact you directly, providing them with custom email addresses associated with your business.

Search engine optimization opportunities are also enhanced through the use of a unique web address. Finally, sharing links across social media platforms such as Facebook and Twitter is made simpler when utilizing a distinct web address. 

At its core, owning a domain name means taking ownership of something tangible – an asset – that will help establish credibility online so customers can trust doing business with you from anywhere in the world. 

Tips for Choosing the Right Domain Name

It pays a lot of time to think of the right domain name. Like your home, which you probably painted a nice color and have lovely decorations to spruce up its appearance, your domain name is the same, so you want it to be correct. 

To make the process easier, follow the tips below for choosing a domain for your website.

1) Consider your location

Suppose your business operates in a specific country. In that case, it may be beneficial to choose a country-specific extension, such as .us for the United States, .ca for Canada, or .co.uk for the United Kingdom. This can help you target a local audience and improve your search engine optimization in that region.

2) Consider your area of expertise

Choosing the right domain extension for your business can effectively let potential customers know what you do. For example, .photography represents a photography business, while .edu is usually reserved for educational purposes. Having such a specific extension can help communicate your organization’s nature.

3) Consider the availability of the extension

Regarding domain endings, .com has been a classic favorite for a long time. But now, there are many exciting TLDs (top-level domains) available, ranging from .agency to .organic and even .vet. You can find an extensive list of such new TLDs on this page for inspiration.

4) Make it easy to pronounce and spell

You should be able to share your domain when speaking and writing easily. Generally, it should be easy to understand and spell for potential customers or visitors. Avoid using numbers and special characters because while an in-joke may be great for your team, the rest of the world may not get it, and it could flop. 

5) Make it short

Choosing a domain name in a short form must be one of your top priorities. If your domain name is long or complicated, visitors risk mistyping or misspelling it. That’s why it’s better to have a domain name that’s short, memorable, and catchy. More extended domains are more complicated for your users to remember.

6) Avoid numbers, hyphens, and doubled letters

Numbers and hyphens can be confusing. For example, when you mention your website address, the listeners won’t know if you’re using a number (6) or if it’s spelled out (six). So if you need these in the name of your domain, register the different variations to ensure you won’t miss any visitors.

Avoiding domains with doubled letters is also good because it increases your chances of losing traffic to typos. Take as an example a domain like shoesstore.com.

7) Leave room to expand

Choosing a domain name related to your area of expertise is good because it gives visitors a precise idea of what your site is about. But don’t limit your opportunities.

For example, a jazz events organizer might choose a domain name like jazzevents.com but, later on, want to start to organize other events besides jazz. In that case, the domain might prevent you from attracting people interested in other events, such as pop-rock.

8) Avoid super generic domain names

Imagine your company sells clothing. I would imagine you sell clothing for men, women, children, and those articles of clothing come in different fashions, such as a top, bottoms, underwear, and so on, and they also come in different sizes. Buying the domain clothes.com may seem like a great idea, but for customers looking for swimwear, or other specific types of clothing, your domain name might not be the first that comes to their mind. 

9) Avoid names that infringe on another company

Do some research for the name you want to register. Ensure the desired domain name isn’t trademarked, copyrighted, or used already by another entity. It could end in a dispute resolution that could cost your domain. Not to mention that this can also create brand confusion.

10) Consider the perception of the extension

Some domain extensions, such as .org or .gov, are associated with specific types of organizations. Consider potential customers’ perception of a specific extension when choosing your domain name.

There are other top extensions that you could use for your domain name:

.net: technical sites.
.org: non-commercial organizations and nonprofits.
.biz: business or commercial use.
.info: informational sites.
.blog: personal blogs.

11) Protect your brand

Register various domain extensions and any possible misspelled versions to protect your brand. This will prevent competitors from registering other extensions, and at the same time, any potential customers will be sent to your main website. Furthermore, you can easily add any other registered domain as a parked domain (alias) under the main one.

If your domain name is unavailable, adding a suffix or a prefix or using an alternate TLD extension is alright.

12) Good, not perfect

Far too often, entrepreneurs and creators waste time agonizing over finding the absolute perfect domain name, when they could utilize that same energy to build a great brand.

Don’t let the search for an ideal web address prevent you from starting your venture.

Lack of inspiration? Use a Domain Name Generator

A domain name generator may seem like a super random way to come up with a domain name, but it’s a great way to brainstorm different ideas and routes of creativity, especially if you have a team coming up with ideas. One popular domain name generator, Domain Wheel, helps simplify that process by ensuring the domains it suggests are available for purchase.

That way, if you come up with the perfect idea, you won’t be disappointed to find the domain unavailable for purchase. Domain Wheel also has a keyword-based search engine to enter ideas into the search tool and come back with other relevant suggestions for your idea. 

Think long-term domain ownership, not short-term

Before you register that domain, you should be ready to be married to it. If you decide to change your domain in the future, it could cost you money, branding, and SEO rankings. It’s a massive pain in the butt and something you don’t want to have to do a year or more into your domain ownership and the start-up of your brand. Therefore, keep your brand’s long-term vision in mind when selecting a domain name. 

Registering Your Domain Name

Selecting a trustworthy domain name registrar is essential to ensure an effortless experience. A registrar should give you a convenient interface to manage your domain name expeditiously. They should also offer competitive prices, reliable customer service, and a variety of features such as email hosting or website-building tools. Research different registrars before making your decision – read reviews from other customers, compare pricing plans, and ensure they have all the features you need.

The Process of Registering Your Domain Name

Once you’ve chosen a registrar, registering your domain name is fairly straightforward. Once you’ve selected a registrar, use keywords associated with your business or brand to search for a domain name and add it to your cart.

Then enter in registrant information like billing address and payment details before completing the purchase process. It usually takes just a few minutes for registration to be completed. After this time, you will receive an email confirmation with further instructions on accessing and managing your new domain name account.

Protecting Your Privacy When Registering Your Domain Name

When you buy a domain, your personal contact information (such as your name, address, and phone number) is typically added to the WHOIS database, a public domain name registrants’ public directory.

Use domain privacy protection if you are concerned about your privacy and don’t want your personal information publicly available.

How About Registering Your Domain for Free?

Normally you must pay top dollar to any domain registrar to get your domain name. However, we’re proud to be the only company to offer a free domain when you purchase any of our web hosting plans.

Yeah, that’s how we roll! 

Conclusion

Choosing a good domain name is one of the most important steps when setting up your online presence – so take some time to ensure you get it right.

Please join us in the following tutorial, where we will walk you through How to Buy a Domain Name: A Step-by-Step Guide

Whether your company is a design agency offering hosting to your clients or you’re a full-blown IT consultancy firm offering high-touch services, offering a buy domain service should be right up there with your other core services. Making it easy for your clients to register domains without requiring your intervention. 

This addition of services to your business represents a massive opportunity for you to make profits based on reselling domain registrations. Domain reselling is accessible and only involves a few steps to set up before you can begin allowing your customers to register everything from .art to .xyz. 

For those looking to become a domain reseller, this article will cover the entire process, including how to set up your own business and maximize success. We’ll also provide helpful tips on getting started to ensure that your venture into becoming a domain reseller goes off without any hiccups. So let’s start by learning more about what it means to be a domain reseller.

Let’s go! 

What is a Domain Reseller? 

A domain reseller is an individual or business that has subscribed to a domain reseller program. These programs often come from large domain registration companies (registrars) or web hosting companies and are offered to their customers as an add-on benefit. 

With a domain reseller program, you can access all of the TLDs (top-level domains) your registrar offers and the option to resell the ability to register any of these TLDs to your customers. Typically the company offering the domain reseller account will set a base price for each domain extension (TLD) they offer. From there, you can adjust the price by setting margins that net you profit when one of your customers registers a domain under your reseller account. 

Reselling domains can be highly lucrative, with a substantial gap between the acquisition cost and what is charged for them. Registering domains typically costs a nominal amount annually, so even if each sale yields only slight earnings, it can accumulate to be quite profitable over time.

Discovering a partner that meets your needs is the initial step to becoming an effective domain reseller. A good domain reseller program will offer competitive prices on domains, reliable customer service, and plenty of features such as bulk registration options and automated renewal processes. Select a registrar that provides access to all TLDs to ensure you can provide customers with a wide range of options.

When selling domains, there are several things to keep in mind:

• pricing strategy (do research into similar sites’ offerings before deciding how much yours should cost);
• customer service (be sure everyone who contacts you receives prompt attention);
• marketing techniques (think about how best promote yourself online);
• value-added services such as web hosting packages or custom email addresses – these extras could help differentiate your business from others out there.

As an integral part of the web hosting industry, domain resellers offer a valuable service to their customers. Becoming a domain reseller can provide many benefits and is worth considering for anyone looking to expand their online presence.

How Does Domain Reselling Work?

Domain reselling involves buying domain names from a domain registrar and then reselling them to customers for a profit. As a domain reseller, you don’t need to create or manage the domain names yourself; instead, you act as a middleman between the registrar and the end customer.

To become a domain reseller, you must typically sign up with a domain registrar offering reseller programs. The registrar will provide you with a reseller account, giving you access to their domain registration system. You can then purchase domain names at a discounted price and sell them to your customers at a markup.

I’ll give you a practical example: If your domain reseller allows you to resell .com registrations at $9.89 each, you can set the price to $15.95 and make $6.06 in the process! 

As a domain reseller, you will manage your customer relationships, handle billing and invoicing, and provide support for any issues with the domain names you sell. Some domain registrars offer tools and resources to help resellers manage these aspects of their business, such as customer management systems and white-label billing solutions.

Overall, domain reselling can be profitable if you have a strong understanding of the domain industry, the ability to market and sell domain names effectively, and a commitment to providing excellent customer service.

What Is the Difference Between a Domain Registrar and a Domain Reseller?

A domain registrar is a company ICANN (Internet Corporation for Assigned Names and Numbers) authorized to sell domain names directly to customers. Domain registrars manage the registration and renewal of domain names, and they also maintain the domain name system (DNS) that maps domain names to IP addresses.

A domain reseller, on the other hand, is a company or individual who buys domain names in bulk from a registrar and then resells them to customers for a profit. Domain resellers essentially act as middlemen between the registrar and the end customer. They often offer additional services such as web hosting or add-ons to make their offerings more attractive to customers.

The main difference between a domain registrar and a domain reseller is that the registrar owns and operates the domain registration system. In contrast, the reseller buys and sells domain names using the registrar’s system. Domain resellers often have access to discounted pricing from the registrar, which allows them to offer domain names to customers at a lower cost than if the customer were to purchase the domain name directly from the registrar.

In some cases, a reseller may operate under their brand, using a white-label solution provided by the registrar. This means the customer may not be aware that they are purchasing the domain name from a reseller rather than the registrar.

What are the Benefits of Becoming a Domain Reseller?

Becoming a domain reseller has numerous advantages. It is a great way to make money online with minimal effort. As a reseller, you possess total authority over the domains sold and can set your rates. This business venture offers virtually boundless opportunities for profit.

Becoming a domain reseller provides the advantage of entering an existing market without needing to expend much in advertising or promotional efforts. Furthermore, many of these sites also offer additional services, such as hosting packages and add-ons, which can help increase your revenues even further.

Becoming a domain reseller necessitates only rudimentary comprehension of web hosting and DNS records (which many already know), making it an easy entry point for those with limited technical know-how or experience. Additionally, domain names are relatively inexpensive compared to other types of digital products, making them much more manageable for beginners to get started with than other e-commerce ventures like selling physical goods or software applications.

The benefits of becoming a domain reseller are immense, from the potential to increase revenue streams and expand your customer base to having more control over your domains. 

Who can become a Domain Reseller? 

Anyone! There isn’t a specific certification or accreditation process that you’re required to undertake. Many reseller hosting companies and domain registrars offer their customers reseller programs with different pricing tiers. Often with companies offering domain reselling services that use a tiered system, the higher your tier, the better base pricing you receive on domain registrations. 

You can move up the tiers a few ways. Most resellers let you move up naturally with the number of domains registered under your account. As I mentioned, you typically get better pricing the higher up on the tiers you are. This can take a while, as you can imagine, especially as you start. This is why reseller providers will often allow you to move up to another tier depending on the number of funds deposited into your reseller account. The funds will be used to pay for domains your customers register, and you will get the profits.

Of course, by being on a higher tier, your profits will increase as your margins become better than those on the lower tiers. 

What to consider when choosing a Domain Reseller partner?

When you’re shopping around for the right domain reseller program to partner with, there’s a lot you should keep in mind. Let’s cover some of the primary things to consider: 

How long has the company been in business? 

You’ve worked hard to build your business up and earn the trust of multiple clients. Don’t risk jeopardizing that by signing up for a domain reseller program from a fly-by-night company. Ensure the company you partner with for your domain reselling program has been in the industry for a long time and offers relevant services, such as web hosting. It would be weird to partner with a company primarily a laundromat offering a domain reseller program as a side gig, right? 

How much does it cost to become a domain reseller?

Signing up for a domain reseller program can be a lucrative service for your business, but you want to be sure you aren’t getting price gouged on signing up. To begin, you’ll want to find a domain reseller program that requires little or no money to sign-up and get started. Yes, you may not get the best pricing at this level. However, it’s an excellent way to do a test run with that company and see if you want to stick with them and invest more for better domain pricing. 

If you have multiple domain reseller providers in mind, compare their TLD pricing and their initial start-up costs, as this will help you decide. 

Is the Domain Reseller program white-labeled? 

For many companies, retaining control of their branding through the various steps where the customer interacts with your business is essential. If your brand is very cohesive and a considerable part of your service, having a white-labeled domain reseller platform is something you’ll want. White-labeled programs don’t reveal to your customer the service they are using is provided by a different company and that you’re just reselling access. 

This white labeling can extend from the web interface to email notifications sent by the system to remind customers of upcoming domain renewals and expiration, which continues the placement of your branding and offers a stellar customer service experience. 

What is the support from the reseller like? 

Before you settle on a reseller, sign up, and become invested in their platform, you should contact their support and engage with them. Ask them questions, even if you already know the answers to them. Doing this allows you to evaluate their support quality and process. Domain name registrations can go wrong while they often live a quiet life by themselves on the internet. And when they do, it requires an experienced hand to correct these problems. You don’t want to work through these issues with a reseller partner who offers crummy support. Do yourself a favor and investigate it before committing!

Do they offer apps to help automate registration? 

While most providers of domain reseller programs offer a control panel where you can log in, manage domains, or register new ones, they may not offer the apps you’ll need to automate these functions so you can offer the same level of service to your customer. This includes offering free licensing for automation platforms like WHMCS, which works with most domain reseller platforms and giving your customers access to a front end where they can purchase new domains and manage their existing ones. Not all domain reseller providers offer this, so check before making a final decision! 

If you’re a ChemiCloud customer, we’ve got you covered! We offer a free WHMCS license with select reseller hosting plans.

Test-drive the leading web hosting automation platform using this WHMCS demo install. Log in at this URL and explore the power of WHMCS using the demo credentials on the login page. 

Tips for Successful Domain Reselling

Selling domain names as a reseller requires effective marketing strategies and sales tactics. Here are some tips to help you get started:

1. Build a website: Your website is your online storefront, where customers will learn about your domain names and purchase them. Create a professional-looking website showcasing your domain name offerings, pricing, and value proposition.
2. Use SEO: Use search engine optimization (SEO) strategies to help customers find your website. This includes optimizing your website for relevant keywords, building backlinks, and creating high-quality content.
3. Leverage social media: Use social media platforms like Twitter, LinkedIn, and Facebook to promote your domain names and engage with potential customers. You can share blog posts, offer promotions, and answer customer questions to build trust and establish expertise.
4. Offer promotions: Offer promotions or special deals to incentivize customers to purchase your domain names. This could include discounts, free services, or other perks.
5. Attend industry events: Attend industry events and conferences to network with other professionals in the industry and promote your offerings.
6. Provide excellent customer service: To build trust and establish your reputation in the industry. Respond promptly to customer inquiries and provide helpful, informative answers.
7. Utilize email marketing: Use email marketing to stay in touch with customers and promote new domain name offerings. Offer incentives for signing up for your email list and send regular newsletters with relevant content.
8. Create targeted advertising: Use targeted advertising through platforms like Google Ads or Facebook Ads to reach potential customers searching for domain names or related services.

Success at domain reselling requires hard work, but these tips should put you on track toward success. Remember to keep learning about new trends in the web hosting industry, maintain good customer relations, and take advantage of various marketing techniques while looking for opportunities that could bring even more profits down the road.

Domain Reseller FAQs

A hand-picked list with the most frequently asked questions regarding Domain Reseller:

Is becoming a domain reseller worth it?

Totally! Depending on your margins, you can profit quite a bit from domain registrations, particularly on the more expensive gTLDs, if you choose to resell them. You’ll want to set attractive pricing as the domain registration space is competitive.

What is the profit margin for domain resellers?

The profit margin for domain resellers can vary depending on several factors, including the cost of the domain names, the pricing strategy used by the reseller, and the market competition level. In general, domain resellers can expect a profit margin of anywhere from 10% to 50% on the domain names they sell.

The pricing strategy used by the reseller can also affect the profit margin. Some resellers may offer domain names at a lower price to attract more customers and compensate for the lower margin with volume. Others may set a higher price point to position themselves as a premium provider and generate a higher profit margin per domain name.

How do I manage my domain reselling business, including customer support and invoicing?

Managing your domain reselling business requires effective customer support and invoicing systems to ensure that your customers are satisfied and that you are paid for the services you provide.

Here are some tips for managing your domain reselling business:

1. Use a customer relationship management (CRM) system: Use a CRM system to track customer interactions and ensure that you are providing prompt and effective support. A CRM can help you organize customer data, track customer history, and provide customized support.
2. Offer multiple support channels: Offer multiple support channels, such as email, phone, and chat, to ensure that customers can reach you in the way that is most convenient for them. Be sure to respond promptly to customer inquiries to maintain their satisfaction.
3. Automate your invoicing and billing: Use a tool like WHMCS (Web Host Manager Complete Solution) to automate your invoicing and billing. WHMCS is a popular platform domain resellers and web hosting companies use to automate invoicing, manage customer accounts, and track payments.

WHMCS will help you keep accurate records of your billing and invoicing, including tracking payments, issuing refunds, and managing cancellations. This will help you to stay organized and ensure that you are paid for the services you provide.

 Utilizing tools like WHMCS and providing excellent customer service, you can build a successful domain reselling business that meets your customers’ needs and generates consistent revenue.

Conclusion

You’ve learned what a domain reseller is, how profitable being one can be, and several things to consider when evaluating which domain reseller program to choose.

With this information at hand, go forward and research domain reseller programs. Or, if you’ve already made up your mind, sign up and get started!

There’s no time like the present; after all, the next best domain is just a registration away!

Please join us in the following tutorial, where we will walk you through how to Resell Domains Like a Pro: Automate your Domain Reselling Business with WHMCS